The digital landscape is changing rapidly: technology is transforming the way users interact, engage and purchase products online. Today more than ever, user experience has a strong impact on customer acquisition and retention.
Stay ahead of the competition and make sure that you deliver the best website usability and app performance. We are specialized in UX and usability research and can help you evaluate and optimize your digital experience.
Call us today and start improving your website and apps:
(+45) 2235 7808
– Can users navigate smoothly through your website or app?
– Is it easy for users to find what they are looking for on your page?
– Is there any usability barrier affecting the user experience?
– Does your brand provide an integrated and positive digital experience across devices?
No matter if you want to test a current website or an app prototype, EyeReply provides valuable insights by the use of concept test, user testing and ux research. We have extensive experience and know-how improving website and app designs. We aim for your success to minimize bounce rate, maximise your conversion rate and achieve a top ranking on app stores.
Check out this case study and see how we optimized user experience across devices for one of our clients.
Our client planned to create a new digital solution, and needed to develop and evaluate it from the early stages of development until launch into the nordic market. The main objective was to ensure a positive user experience that would be differentiated from other competitor’s solutions. Identifying the main areas of improvement along the way was essential to prevent failure when launched into the market.
Our experts in market research and consumer behavior have experience developing digital solutions from the early stages of concept development until the final market launch. In this case, we focused our research in analyzing the competitive space in order to unfold potential business opportunities based on the strengths and weaknesses of the closest competitors. Moreover, we identified how to meet uncovered needs of users successfully, guiding towards an easy-to-use digital interface.
EyeReply provided a systematic evaluation across the different stages of the product development. During the early stages we identified the potential of the new online concept within the market and we helped our client building early prototypes, improving the performance over time and comparing it against previous solutions and competitor’s solutions. The outcome of this research guided the development of this digital solution and allowed to create a highly usable interface where users could have a good overview of the content, customize their account and get relevant information.