Although it might seem that print media is often overlooked by businesses, they are still one of the most valuable ways of building brands. The primary challenge is, however, to ensure that it reaches the relevant target group in an efficient way.
At EyeReply we can help you evaluate and improve the performance of your print media and campaigns, making it visible and transferring the right messages.
Call us today and start improving your print media:
(+45) 2235 7808
OUR EXPERTS ARE READY TO IMPROVE YOUR PRINT MEDIA
– How much time do readers take to examine your print ad or campaign?
– Which are the most important messages that drive product purchase?
– How can we improve the quality perception of the products advertised?
– Do readers understand all information mentioned in your print ad or campaign?
At EyeReply we provide valuable insights to improve the effect of your print media by executing a customized evaluation. We have extensive know-how across different industries, and extensive experience testing print ads, campaigns, and letters.
WE ALSO EVALUATE YOUR PRINT MAILING
– Is the message easily understood by your target group?
– How do readers decode the written letters?
– Are the most important messages clear and do they drive action?
We evaluate the effectiveness of your print mailing and direct mail, ensuring that it reaches the target group effectively and communicates the message clearly. Moreover, we provide letter testing to improve the visibility of the most important claims and facilitate the understanding.
JUST AN EXAMPLE
Check out this case study and see how we successfully test print ads.
Our client needed to improve the performance of their current magazine, ensuring that it will engage and inspire customers to purchase the products offered. Overall, their strategy was to complement and enrich the impact of the digital campaigns with a powerful print ad. In order to achieve their goals, it was necessary to evaluate whether it was visible, able to transfer the most relevant messages and drive action to the target group.
We apply a unique research methodology that combines traditional market research techniques (such as in-depth interviews and surveys) with the latest eye tracking knowledge. Our methodology allows to uncover the visual navigation, behavior and experience when consumers interact with print ads.
Our approach allowed to explore the natural behavior of customers when interacting with the magazine, and to obtain a detailed evaluation on the performance of the particular print ads. EyeReply was able to recommend an optimal design for a print ad that allowed to transfer efficiently the most important messages, improving the ability to engage and appeal the target group to purchase new products.
