LET’S IMPROVE
There is no doubt that digital media has changed the rules of the game. The proliferation of new digital platforms and technologies has changed the way consumers interact, behave, and purchase products. New opportunities are sprouting, but where to focus your business efforts and how?
Identify how to communicate effectively to your target group, and improve the ROI of your current digital media investment. We are specialized in user communication and can help you evaluate and optimize your digital media.
Call us today and start improving your digital media:
(+45) 2235 7808
OUR EXPERTS ARE READY
TO IMPROVE YOUR DIGITAL MEDIA
– How much time do readers take to examine your ad or campaign?
– Do readers understand all information provided?
– Which are the messages that drive product purchase?
– How can we improve the quality perception of the products advertised?
From digital advertisements to newsletters or emails, EyeReply provides valuable insights on how to improve the effectiveness of your digital media. We have extensive experience and know-how improving user communication, and our main goal is to drive your success.
WE ALSO EVALUATE YOUR ONLINE LETTERS
– Is the message easily understood by your target group?
– How do readers decode the online letters?
– Are the most important messages clear and do they drive action?
We evaluate the effectiveness of your online letters, ensuring that it reaches the target group effectively and communicates the message clearly. Moreover, we improve the visibility of the most important claims and facilitate the understanding.
JUST AN EXAMPLE
Check out this case study and see how we optimized letter communication.
Our client wanted to optimize their letter communication for their users. Their main goal was to ensure a clear and comprehensible message to minimize support cost in relation to calls and questionable cases. At EyeReply we evaluated the letters and collected knowledge about users understanding of the written communication on an overall level and in detail with seperat sections and sentence compositions.
Our unique methodology allows us to evaluate the level of understandability of the communication in the letters. Combining a qualitative approach (moderated interviews together with qualitative eye tracking) with quantitative measurements (time spent on reading the letters and attitudinal scaling), we could identify the main areas of improvement in the communication, in relation to style and tone in the language, sentence compositions ect. across the different letters.
The result of EyeReply’s research enabled our client to ensure a high level of acceptance of users by effective use of optimizations to improve the letter communication across different target groups. All in all our client succeeded in minimizing their support costs whereby their main goal of the usertest were obtained. Furthermore these results were used to benchmark against earlier results across the organization.
