LET’S IMPROVE YOUR
Shoppers take most of their decisions in-store, and this presents a huge opportunity to inspire new purchases. However, the visual complexity of the retail environment limits product visibility, and shoppers spend an extremely short time in the decision making process.
An efficient in-store marketing initiative and packaging needs to appeal shoppers effectively within a very short time frame. We detect areas of improvement to ensure that your design stands out from the competition and appeals to your target group effectively.
Call us today and start improving your in-store experience:
(+45) 2235 7808
OUR EXPERTS ARE READY
TO IMPROVE YOUR
IN-STORE EXPERIENCE
– How can you inspire shoppers to purchase new products?
– Do shoppers look at the marketing initiatives displayed in-store?
– Are your competitors having a greater impact on shoppers?
– How to increase the performance of your promotions and offers?
At EyeReply we provide valuable insights to improve the performance of your in-store experience. We have extensive experience and know how in the evaluation of marketing initiatives in-store.
JUST AN EXAMPLE
Check out this case study and see how we improved in-store experience.
When our client decided to revitalize and increase the look-and-feel of their products by incorporating several changes in their store, it was necessary to evaluate prior to launch whether these changes would have a positive impact on customers. EyeReply conducted an evaluation of the overall structure of the marketing initiatives, together with some specific changes.
Eye tracking glasses were a fundamental tool to uncover consumer’s visual perception and behavior under the different design concepts, from the moment they entered into the store until they finalized their payment at the till. All in all, we provided our client with a unique research methodology that could evaluate and identify the main issues of the new in-store environment.
The results of our research pointed out which areas should be leveraged based on the natural browsing pattern of the shoppers. Thus, our client decided to position the most relevant products for the business around the sections with high visibility. Moreover, our results allowed a direct comparison between the existing and the new concept, ensuring that the effect of the new concept would be positive once incorporated in the store.
