Our client needed to launch a campaign for the Swedish market, which would be displayed as indoor signage inside their store. This campaign included a new approach that challenged the current one used in four other markets, and so it was relevant to ensure that the impact of this change would be positive. EyeReply conducted an evaluation of the design, as well as the claims used in the offer, to evaluate the performance of this new signage.
EyeReply executed an evaluation of the current and new signage design in the Swedish market. The impact of the new approach could be then compared in terms of several parameters such as preference, understanding and purchase intent. All in all, we provided our client with a unique research methodology that could evaluate and identify the main issues of the new signage concept.
The results of our research pointed out which elements could be improved on the new design to maintain and increase the performance of the current signage concept. Our client considered these recommendations to adjust the new design accordingly, and successfully launched the campaign in the Swedish market.
