Signage plays an essential role in the visual identity of your brand. An optimal signage will guide behavior and facilitate the decision making process of consumers.
From fast-food restaurants to retail environments, our recent studies have shown that signage and out-of-home media have a profound impact on brand recognition, brand recall, and product purchase.
Call us today and start improving your signage:
(+45) 2235 7808
OUR EXPERTS ARE READY
TO IMPROVE YOUR SIGNAGE
– How can we inspire shoppers to come in your store?
– Is your current media visible to consumers?
– Are your competitors displaying a more powerful signage or billboard?
– How can we improve the quality perception of your brand through out-of-home advertising?
At EyeReply we provide beneficial insights to evaluate and optimize your signage and media. We have extensive experience and know-how across different industries such as retail, transportation and consumer goods.
JUST AN EXAMPLE
Check out this case study and see how we improved a new signage design.
Our client needed to launch a campaign for the Swedish market, which would be displayed as indoor signage inside their store. This campaign included a new approach that challenged the current one used in four other markets, and so it was relevant to ensure that the impact of this change would be positive. EyeReply conducted an evaluation of the design, as well as the claims used in the offer, to evaluate the performance of this new signage.
EyeReply executed an evaluation of the current and new signage design in the Swedish market. The impact of the new approach could be then compared in terms of several parameters such as preference, understanding and purchase intent. All in all, we provided our client with a unique research methodology that could evaluate and identify the main issues of the new signage concept.
The results of our research pointed out which elements could be improved on the new design to maintain and increase the performance of the current signage concept. Our client considered these recommendations to adjust the new design accordingly, and successfully launched the campaign in the Swedish market.
