Our client was on the process of converting their entire IT-backbone to ensure a more flexible structure for all digital interfaces throughout the entire organization. Their main goal was to create a solution that would allow internal personnel and end clients to easily access the same data on any device. At EyeReply we evaluated this solution from the initial stages until the final launch to ensure an easy and intuitive navigation and a positive user experience.
Our unique methodology allowed us to evaluate the level of usability and understandability of the flows and features implemented within the solution. Combining a qualitative approach (moderated interviews together with qualitative eye tracking) with quantitative measurements (time spent on each of the tasks and attitudinal scaling), we could identify the main areas of improvement across their E-commerce platforms.
The results allowed to compare and improve the performance over time, ensuring a high performance in terms of user experience and efficiency on the new solution. Not only our client minimized the risk of failure before launching this service into the nordic market, but also obtained an award for “Website of the year”. Later on, this online store concept was expanded to other European countries, where it continued improving to deliver the best user experience.
