Better service, fewer clicks.

LET’S IMPROVE YOUR
SELF-SERVICE SOLUTIONS

EyeReply - Public Self Service EyeTracking

Digital self-service solutions are increasingly being incorporated in the public system, and usability plays an essential role in user acceptance. As they are intended to be handled without personal assistance, they are meant to be more cost efficient as long as they provide an easy-to-use solution to what users need.

To support this digital transition, EyeReply offers an independent, accurate and professional evaluation that allows you to identify areas of improvement and guarantee user satisfaction. We are experts in ux research and aim towards the best usability for your self-service solutions.

Call us today and start optimizing your digital self-service solutions:
(+45) 2235 7808

OUR EXPERTS ARE READY
TO IMPROVE YOUR
SELF-SERVICE SOLUTIONS

– How does the user navigate across the self-service solution?
– Are there any differences on the level of understanding depending on the segments (i.e. age, level of education)?
– Are there any usability barriers when interacting with the self-service solution?
– Can users find the information they need in an intuitive way?

At EyeReply we provide valuable insights to improve the performance of your self-service solutions. We have extensive experience and know-how in user testing and usability testing.

Tell me more!

Eye Tracking Research Study at EyeReply

JUST AN EXAMPLE

Check out this case study and see how we improved a self-service solution.

Our client established a challenging goal: transforming 80% of their self-service solutions into the online platforms by 2015, committing to meet the needs efficiently and providing a satisfactory user experience. Thus, it was necessary to evaluate the performance of their self-service solutions and ensure a high quality and user friendly usage that would reach the expectations of both citizens and businesses.

EyeReply developed a research project that enabled to quantify, compare and improve the performance at different levels of analysis. We developed three different benchmarks: user experience, usability, and visual effectiveness of each of the self-service solutions that were tested across all platforms and for the three main customer segments. Our methodology combined personal interviews with eye tracking, and uncovered the entire user experience when performing several tasks.

The triangulation of these three different measures provided several benchmarks that allowed to gain knowledge on the experience, interaction and visual effectiveness of the different self-service solutions. All in all, EyeReply provided a complete usability evaluation that allowed to easily identify flaws and areas of improvement.

LET’S IMPROVE YOUR
SELF-SERVICE SOLUTION.

Call us today!
(+45) 2235 7808

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