Eye tracking provides unbiased and reliable access to how customers perceive your products and services. This cutting-edge technology allows to uncover user’s eye movements and get access to implicit measures, which goes beyond think-aloud-test and what customers are aware of.
Our experts seek for the best quality results to achieve your business objectives, and eye tracking is an important tool within our research methodology.
Call us today and start improving your visual effectiveness:
(+45) 2235 7808
Our research approach includes eye tracking with traditional market research methods. Together, it allows to improve the performance of your communication and fully comprehend what works, what doesn’t work, and why.
Through eye tracking you will discover how users truly experience your product or service: the latest technology is used to measure customer’s eye movements and easily integrate the data in gaze plots and heat maps that we use to further analyse your performance.
Compared to other market research firms, we evaluate and improve your performance from the early phases of product development until launch into the market. With us, you can rely on objective measures that you can trust in order to ensure a positive ROI.
Eye tracking collects precise information regarding where customers are looking at, how, and for how long. These data is obtained by a small device that can be placed on any screen or weared through eye tracking glasses. As such, this device does not disturb participants and it allows to simulate the real-world experience.
When combining eye tracking with other traditional methods such as in-depth interviews and surveys, we are able to understand communication and user experience better.
The best part is that you get to see the test process on the spot. Our facilities include a room where you can monitor what is happening between users and your product, through a screen that incorporates the eye tracking data in real time. You will see immediately what customers perceive, what they experience, and how they behave. And all of it, of course, without interfering in any way the flow of the test.
Just bring your colleagues along and discuss new opportunities for improvement!