Our client was interested in revitalizing one of their product’s packaging in order to increase sales. Several design concepts were developed and it was time to decide which was the optimal one. Since little was known about shopper’s behavior within the category, our client needed to gain additional knowledge and insights on how the purchase decision was made. Only with a solid evaluation could our client be confident on which packaging design was the optimal, and EyeReply was exactly what they were looking for.
Our team of experts on visual attention and consumer behavior have many years of experience evaluating and improving all types of marketing material. We help our clients gain knowledge on the buying behavior of shoppers, identifying the main purchase drivers and guiding the package design accordingly. We provide knowledge and recommendations on how to make sure that products stand out from the competition, and how to increase the purchase likelihood.
Our client identified which of the alternative designs was the optimal, and obtained actionable results on how to improve its visual effectiveness and the transfer of claims. Our recommendations were driven towards making the most important claims visible within the short time available for the purchase decision. The results provided a clear strategy for our client and also for the design agency, that could focus on the most important areas of improvement.