By combining traditional market research techniques with the latest eye tracking methodology, we have access to more than just what customers say.
We are inspired by the integration of knowledge from many diverse fields: visual attention, neuroscience, social economics, computer science, psychology, psychometrics, biometrics, consumer insight, user experience design, usability, human computer interaction, ergonomics, physiology, and many others.
How do they interact?
Can they find what they need?
How much time do they spend?
What do they purchase?
What do consumers expect?
Do they understand the content?
Does it look like a high quality product?
Does it provide a good experience?
We help our clients to evaluate and optimize the visual communication and user experience of their products and marketing activities.
We test all kinds of visual communication, user experience and interaction with products and services, both online and offline.
We combine traditional methodologies (i.e., in-depth interviews, surveys) with the latest eye-tracking knowledge.
We have international experience testing visual effectiveness and user experience, having tested in Europe, US and Asia.